Virgin American stands out especially because the industry is dominated with trends pushing for more fees, fewer perks, and an overall degrading and deglamorizing of the flying experience. Years ago—OK, decades ago—it was laughable to compare buses with planes. But nowadays, the concept of a plane being little more than a “bus in the sky” is the industry standard.
It’s fairly remarkable than any airline can generate positive feelings among customers in today’s travel scene. But while Virgin America may be well-liked, it may not be well-suited to compete."