"A good chunk of the hostility toward Myspace comes from the grown-up versions of its adolescent and teenage users, who want to leave their high school selves far behind. There’s also the Silicon Valley contingent, where entrepreneurs and investors beat up on Myspace in order to disassociate themselves from its failure and align themselves with its vastly more successful conqueror, Facebook."
"What Google should have realized is that the important part about sharing content online is not who you share it with, but who you share it as. We all have various personalities. Mine might be my work personality, my photographer personality, my hometown-highschool personality, my video gamer personality. These interests are bigger than my small group of friends who also share these interests, but it’s really, really hard to express my various interests online without managing a bunch of distinct social networks. Our social tools need to allow us to share whatever we want, whenever we want, and not worry about pissing off our friends and followers."
I don’t really use Facebook, but when I do, it’s all about my private life and old friends. I never really talk about work, ideas or interests, it’s truly social, but in a strange, awkward, historic way… it’s like looking at a life I once lived or a path I didn’t take. For people I went to school with, it must be impossible to workout what I’m like now. In this way, I’m socially closed off… distant… standing in the corner, not talking to anyone, during a school reunion .
Twitter is more about ideas and interests, it’s my true place… (although I do go through moments of panic because I realise I’m a bit sweary and negative) – it represents me more as a professional. I think it gives a truer representation of how/who I am.
"In short, “sharing” has become a lot easier and a lot more efficient, but “being shared with” has become much more time-consuming, demanding, and inefficient (especially if we don’t ignore most of our friends most of the time). Given this, expecting our friends to keep up with our social media content isn’t expecting them to meet us halfway; it’s asking them to take on the lion’s share of staying in touch with us. Our jobs (in this role) have gotten easier; our friends’ jobs have gotten harder."
Just look at that graph. On the one hand, you have all the social networks that you know. They’re about 43.5 percent of our social traffic. On the other, you have this previously unmeasured darknet that’s delivering 56.5 percent of people to individual stories. This is not a niche phenomenon! It’s more than 2.5x Facebook’s impact on the site.
Day after day, this continues to be true, though the individual numbers vary a lot, say, during a Reddit spike or if one of our stories gets sent out on a very big email list or what have you. Day after day, though, dark social is nearly always our top referral source.
This post. It is brilliant.
(via Dark Social: We Have the Whole History of the Web Wrong - Technology - The Atlantic)
LinkedIn is riding high as an enterprise network, used by larger institutional clients—headhunters, human-resources departments—to browse and scout talent. And its success is part of a broader trend: the online triumph of business-to-business (B2B) commerce over business-to-consumer (B2C) marketing.And:
For every hour a Facebook user spends on the site, Team Zuck makes 6.2 cents. LinkedIn makes 20 times that
(via Why Investors—But Not Consumers—Love LinkedIn - The Daily Beast)
Hacker News is filled with people who are startup literate and technically competent. People write grammatical arguments and share deep knowledge. Hacker News is The Place where “startup people” congregate.
It’s also boring as hell. It’s an echo chamber, a bubble. Everyone has the same interests, and many people come from similar backgrounds. It’s hive-mind-y. I post there, and I contribute, but it’s not as interesting as a discussion on, say, Twitter. Twitter has a diverse user base and generally welcoming approach, and it shows.
Of course, pockets and bubbles have existed and will always exist on the internet. But it scares me when people start imagining a site like App.net as The Future of Social Networks, and herald it for its ability to keep “unwanted” people out.
All of this.
App.net: The Country Club of the Internet? // Digital Local