Pinterest’s most-followed users (averaging 800,000 followers apiece) prefer to pin from tablets. 58% surveyed by HelloSociety said they did the majority of pinning from a tablet, followed by mobile (30%), and then a desktop/notebook (12%). OK so what does that mean for ecommerce companies, media companies and anyone else who wants to spread content to the site’s 30 million monthly visitors?
In short, make sure your tablet site doesn’t suck.
And anecdotally, I was told last night
a) that it’s commonplace for people with lots of followers on Pinterest to be offered money to pin certain items;
b) that such offers are frequently accepted;
c) that such “sponsored pins”, for lack of a better word, are almost never disclosed as such.
This bothers me; it feels as though it’s advertising dressed up as editorial.
"Time spent is remarkably low. Monthly average time spent on Twitter (36 minutes) is 91% lower than time on Facebook (6 hours, 33 min) and 54% lower than Pinterest (1 hour, 17 min), according to Mediabistro/Statista."
Who are these people who only spend 36 minutes PER MONTH on Twitter? Oh, of course. Not in my stream.
"you should never pin an image on Pinterest for which you don’t own the copyright interest or for which you have not obtained a license from the copyright owner"
"Facebook is changing the very rules of building a popular web site or service. What was once a case of building strong content, solving a real-world problem, creating a nice site design, and engaging in a bit of community building online, has now morphed into something heavily Facebook-centered. I would hate to be the brand or site that doesn’t make sure to partner with Facebook Actions (when it’s available for everyone) in an effort to drive traffic and build business."