Pinterest’s most-followed users (averaging 800,000 followers apiece) prefer to pin from tablets. 58% surveyed by HelloSociety said they did the majority of pinning from a tablet, followed by mobile (30%), and then a desktop/notebook (12%). OK so what does that mean for ecommerce companies, media companies and anyone else who wants to spread content to the site’s 30 million monthly visitors?
In short, make sure your tablet site doesn’t suck.
"And anecdotally, I was told last night
a) that it’s commonplace for people with lots of followers on Pinterest to be offered money to pin certain items;
b) that such offers are frequently accepted;
c) that such “sponsored pins”, for lack of a better word, are almost never disclosed as such.
This bothers me; it feels as though it’s advertising dressed up as editorial.
"I hold Pinterest entirely responsible.
In which our Pinterest boards get a Poynter shoutout. We’re coming for you, USA Today.
PBS: crushing it on Pinterest
Who are these people who only spend 36 minutes PER MONTH on Twitter? Oh, of course. Not in my stream.
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Gigantic UGH.