News.me: Getting the News — Hilary Mason →
one of the systems we’re working on is something designed to tell us what the world is paying attention to at any given moment — and not at the link level, but at the idea level, where we consider ideas to be collections of phrases. We’re measuring the click-rate on any given phrase, so we can tell you that “Jennifer Lopez,” for example, gets a typical 0.01 clicks/second click-rate, but when there was a potential dress malfunction at the Oscars, that went up to over 20 clicks/second. By watching this you’re able to see whenever something happens that gets enough attention from people that they’re actually clicking links about it. With Qaddafi, what I saw was what we call a “burst” in attention to that phrase.
"Brands and their marketers suffer from what I refer to as medium’alism, a condition where inordinate value and weight is placed on the technology of any medium rather than amplifying platform strengths and ideas to deliver desired and beneficial experiences and outcomes. Said another way, businesses are developing for the sake of development and establishing supporting presences without regard for how someone feels, thinks, or acts as a result. In doing so, “engagement” programs are calculated, brought to life in the form of an editorial calendar that, by its very nature, isn’t not designed to really engage people at all."