"Facebook has three constituencies right now. Users, shareholders, and advertisers. They exist in a sort of symbiotic recycle-reuse-reduce triangle: Facebook needs users to make advertisers happy, it needs advertisers (aka revenue) to make shareholders happy, and it needs shareholders in order to stay in business continue making the people Zuckerberg cares most about — the users — happy."
Strongly argued. For another take on the recent and ongoing changes to Facebook’s advertising model, see this piece at AllFacebook
by Percolate’s Craig Breslawski:
With this change to its algorithm, Facebook has mandated that brands elevate the level of discourse to meet the demands of a truly native landscape. And be prepared, this will cause a lot of short-term angst for marketers, as if the difficulty setting for Facebook were suddenly cranked to hard, but it is necessary if brands want to preserve their own access to these open social audiences in the long term.
Enough with the entitled whining — Facebook isn’t running an advertising charity | PandoDaily
"When an application improves upon a person’s efforts, it makes them feel positive emotions. This results in a person wanting to continue to use an application, share it with friends, and buy into its brand. On the flipside, when an application gives a person a disappointing experience, well we all know how bad relationships end."
pre-commerce is “buying stuff that doesn’t exist yet”.
In more grown-up words, it’s a framework for companies to cheaply establish market demand for a new product idea and acquire the cash flow to produce it.
Pre-commerce is the retail industry answer to the startup industry “MVP” methodology. In Silicon Valley and its extended kingdom, the MVP or Minimum Viable Product is a method used by budding entrepreneurs to evaluate their ideas in a cheap and risk-free manner.
#shameless self promotion
email is a powerful communications medium, and mass email campaigns are a necessary component of doing business on the internet. And even though email marketing is so often a mass medium, it’s possible to make your campaigns feel more personal (or at the very least, more intelligently targeted).
But insincerity masquerading as personalization, however well-intentioned, is jarring.
And anecdotally, I was told last night
a) that it’s commonplace for people with lots of followers on Pinterest to be offered money to pin certain items;
b) that such offers are frequently accepted;
c) that such “sponsored pins”, for lack of a better word, are almost never disclosed as such.
This bothers me; it feels as though it’s advertising dressed up as editorial.
"What’s more, when companies use social media…well, they’re not. They may be using platforms that are primarily used for social media (like Facebook) or platforms that are used for social media, among other things (like Twitter), but that doesn’t make the companies—or their media—social."
IS THE NEW
The project documents every instance of the phrase “is the new” encountered from various sources in 2005. It is intended to map the iterations of a peculiarly common marketing and literary device.