Evernote: Librarians ask you for help. The police call you to solve crimes. You have parented nine gifted children, only three of them biologically yours.
Nike+: You’re constantly accomplishing uncomfortable, unnecessary tasks just to prove you can, and then accomplishing them again in nine fewer minutes as if that brings some benefit to the world.
Instapaper: Light glows from your fingertips as you, after absorbing all human knowledge in the little moments when everyone else daydreams or texts or plays Where’s My Water, synthesize this information into pure psychic ability, bending matter and energy to your will.
"The disruption was not that we now finally had a nice phone; it was that, for better or for worse, we would now never again be without a computer or the Internet. It was the Mac side of Apple, not the iPod side, that set the engineering foundation for the iPhone."
"Because as fun as it is to share iPhone photos conveniently on Instagram, that can’t be my only photography: I also need some photos that won’t look like shit when I look back on them in the future."
"If you take out every kid under 10 and every adult over 80, you have a market with 125 percent penetration,” Seitz said. “It’s no surprise the industry is maturing."
"Bloomberg did add one new element in the iPhone app: it gives readers a word count for stories, making it easier to pick out the most digestible piece given whatever amount of time you have. “We know through the course of the day on iPhone people are going to come in and out, and we want to give them a perspective of the (time) commitment,” he said."