"qualitative feedback is most effective when it’s overwhelmingly negative. A strong negative signal indicates that your assumptions most likely won’t work and lets you quickly abandon or refine it. If 5 out 5 customers tell you they don’t have a problem, that’s pretty significant!
On the other hand, a strong positive signal doesn’t necessarily mean it will scale or that the customer isn’t lying. All it does is give you permission to move forward until that can be verified later through quantitative data."
"in-home research visits are key to Facebook’s continued success. “A company can be very strong technically,” she explains, “but without that connection to what people want, it’s difficult to build loyalty. In the end, it’s all about people. We don’t want to think about users. We want to think about people."
"you’ve probably asked a customer for a “ballpark price” at some point. Well, that’s just backwards. Think about it for a moment. There is no reasonable economic justification for a customer to offer anything but a low-ball figure. They may honestly not know and this question only makes them uncomfortable."
"90 percent of successful startups start out with the wrong strategy and often take three or four attempts to get it right. That makes some kind of web sense. For those of us trained in the arts of journalism, though, it’s probably a tough lesson: We’re trained to get it right the first time."
"The coding of the frontend is one matter. The backend is another. Linking the APIs together. Then it’s buying a domain. Setting up the domain. Ftping the files in. Testing it out across all your web browsers and phones. Making sure all that stuff works. This is what making things for yourself and putting them live in the real world teaches you. It opens questions that you hopefully can answer but trying it out."