IS THE NEW
The project documents every instance of the phrase “is the new” encountered from various sources in 2005. It is intended to map the iterations of a peculiarly common marketing and literary device.
"waking/sleeping times are relatively constant throughout the year in Tokyo, but the other cities exhibit seasonal variations. We see that Japanese users’ activities are concentrated in the evening, whereas in the other cities [New York, São Paulo, Istanbul] there is more usage during the day. In Istanbul, nights get shorter during August; Sao Paulo shows a time interval during the afternoon when Tweet volume goes down, and also longer nights during the entire year compared to the other three cities."
"the records of every transaction I’ve ever made through Twitter would tell me everything anybody would ever need to know about me, my interests, and my relationships. It would detail everyone I’ve ever Followed or Unfollowed. Every remark I’ve made. Every remark I’ve read that I liked enough to retweet. Every link that I found interesting enough to click through."
"A Twitter analytics company that said it detected Osama bin Laden’s death before it was reported by the news media has signed a partnership with Twitter, and is expanding the availability of its service for notifying financial firms and government clients of highly unusual events."
"The internet makes it stunningly easy to access a wealth of information on a very large scale, and more is added faster than is consumable. While this is one of the reasons I love the internet, I fell a trap where I was consuming so much I wasn’t creating."
"The photo captions most likely to signify an uninspiring photo are San Jose, mommy, graduation and C.E.O."
"A few years ago I was speaking with the founder of an African mobile phone company, called CellTel. He told me that his company realized that they could predict the location of impending massacres in the Congo, because there were spikes in the sale of prepaid phone cards. At first the company researchers thought that this was because there were more calls around the planning or fleeing of the massacre. In fact, the reason was that the prepaid cards were denominated in dollars, not the local currency. People, sensing impending chaos, wanted to have something valuable they could carry with them that was protected against local inflation."
"Targeted advertising draws on the idea of our observed behavior presenting a coherent and realistic picture of our desires and needs. It doesn’t. My spending behavior in 2010 bears no relation to my spending currently or in the future – economies change, circumstances change, tastes change, and opportunities change. More importantly, we are social beings, not rational beings. We are more driven by emotions and our clique than anything you can find in our brains."