second brain

"the best emails had some element of editorial (there’s a reason Groupon employs hundreds of writers). Adding editorial means that each time a user opens an email, they get a human voice talking to them. That is powerful.

Editorial is easy to overlook for a technology company because it isn’t particularly scalable. But that doesn’t mean it isn’t important."

‘Editorial is easy to overlook for a technology company because it isn’t particularly scalable…but it’s important’

Eric Stromberg — Increasing User Engagement in Emails

— 10 months ago with 1 note

#brands #email #social media #engagement #Marketing and Advertising #Internet Marketing #content marketing #email marketing

"‘brand journalism’ is not synonymous with ‘journalism’. The former is a derivative of the latter."

Content Marketing and the Lehrer Conversation: When to re-purpose

— 11 months ago

#content marketing

"native social ads perform so much better than standard display: 5x to 10x the click through rate, users who share ads instead of ignoring and hating them, free traffic coming through social."

Should You Buy Facebook Stock?

— 1 year ago

#advertising #media #publishing #buzzfeed #content marketing #Facebook #social media

"By far, the biggest predictor of engagement was that the post was on a topic relevant to the brand,” said Sean Bruich, head of measurement platforms and standards at Facebook. “It impacts everything, from lightweight likes to more invested shares. It’s actually one of the most important things a brand can do."

Content is KING!

Facebook to Brands: You’re Posting Stuff Wrong | Digital - Advertising Age

(via georgiewolffer)

— 1 year ago with 1 note

#content marketing #advertising #Facebook #marketing