"The key to being successful in the social media space is relatively simple: People want to connect with people more than they want to connect with brands."
#brands
#twitter
#branding
#social media
#Jack Welch
27,228 notes over 4 days and growing. Pretty good case study.
"When it comes to marketing messaging, people generally respond to benefits rather than features.
So while a feature of an alarm system might be remote activation, the benefit is peace of mind, and that is the message that motivates people to purchase the product. That’s why benefits are touted in marketing messaging."
#marketing
#branding
#advertising
#product management
So while a feature of an alarm system might be remote activation, the benefit is peace of mind, and that is the message that motivates people to purchase the product. That’s why benefits are touted in marketing messaging."
"There are a lot of expectations around social media activities being a magic bullet for marketing challenges, and everyone agrees that the business should “do social,” but no one wants to pay for it. I spend a lot of time shaking trees for money."
#social media
#branding
#marketing
"*With a sample size of only 3 few thought her research would come close to the 2,310 citations its received since publication."
#branding
#marketing
#research
"The new highest encomium for editors is not literary — it is entrepreneurial."
(Source: wwd.com)
"personalization has shifted from just making product recommendations based on buying history to trying to predict a consumer’s next action. Micro-behaviors on the web, such as mouse hovers, search terms and scrolls, are being used in an attempt to predict future engagement. Those behaviors certainly help marketers better merchandise selection to shoppers and capture their preferences. What this intelligence can’t tell you is the “why?” By understanding the real motivations of consumers — not just their on-screen behaviors—marketers can surprise and excite shoppers beyond their expectations. Empathizing with their deeper needs communicates to the consumer, “They get me.” That’s stickiness."
#marketing
#advertising
#engagement
#branding
#behaviour
"Silicon Valley is drowning in a linguistic riptide of seamless design functionality, end-to-end services and scalability truly without precedent."
#language
#startups
#branding
#silicon valley
