With this change to its algorithm, Facebook has mandated that brands elevate the level of discourse to meet the demands of a truly native landscape. And be prepared, this will cause a lot of short-term angst for marketers, as if the difficulty setting for Facebook were suddenly cranked to hard, but it is necessary if brands want to preserve their own access to these open social audiences in the long term.
Enough with the entitled whining — Facebook isn’t running an advertising charity | PandoDaily
And anecdotally, I was told last night
a) that it’s commonplace for people with lots of followers on Pinterest to be offered money to pin certain items;
b) that such offers are frequently accepted;
c) that such “sponsored pins”, for lack of a better word, are almost never disclosed as such.
This bothers me; it feels as though it’s advertising dressed up as editorial.
"Facebook becoming a fully-fledged internet-wide ad network is how it is going to make all of its money. This is going to be huge.
Social media has gone mainstream, and jaded geeks are totally over it. Facebook? It’s turned into “sludge for the brain now, filled with fluffy rabbits and gibberish.” Twitter? Just a mess of “mass-market spoonfed ‘trending topics.’” Instagram? What was once the epitome of geek chic has been overrun with filthy Android smartphone users, not to mention Iran’s Supreme Leader.
So trendsetting geeks are pinning their hopes on a new, geekier-than-thou social network called App.net. For just $50, you, too can become part of this exclusive club of early adopters, free to sniff at the riffraff on Facebook and Twitter. Social networking has reached the crucial “alt” phase.
"App.net is less than half that. Yes, network effects etc. Yes, app.net might be to Twitter what Google+ is to everyone else. But I’m not hopeful that Twitter will get anywhere near Godin’s suggestion:
My suggestion: Twitter has the opportunity to become extraordinarily aligned with their best users. Offer the top users the opportunity to pay $10 a month. For that fee, they can get an ever-growing list of features, including analytics, verification, 160 characters, who knows…That would be a service with paying for. Right now, I consider App.net an alternative worth backing.
Equally guilty of naive optimism and insufficient cynicism. Let’s see how this goes.
Tech Snobs Are Throwing Their Money At a New Indie Social Network
My suggestion: Twitter has the opportunity to become extraordinarily aligned with their best users. Offer the top users the opportunity to pay $10 a month. For that fee, they can get an ever-growing list of features, including analytics, verification, 160 characters, who knows…
10,000,000 users choosing to pay $10 a month means that the service turns a profit (!) of more than a billion dollars a year. And because the company is in alignment with their most powerful and evangelical users, that number grows over time. Every decision proposed will have to answer just one question: what makes our users happier?
"Twitter, shut up and take my money.
it would be helpful to escape the echo chamber of Silicon Valley and relocate to New York. Today New York has plenty of startup infrastructure in terms of funding and engineers, but it also has millions of creators and experts and consumers in fields beyond tech.
Dropbox and Github, which you mention as shining examples of ad-alternatives, are great companies that solve real, widespread problems and have real, sustainable business models. But I’m afraid “too many ads on Twitter” or “a slightly too restrictive developer API” are not actual, widely-held problems, and that Kickstarter-type donations aren’t a sustainable business model for a massively scaled social network.
"Dalton Caldwell, you should move to New York and re-rethink app.net by Michael Waxman
![theatlantic:
Coffee: Preventing Scurvy Since 1650
In 1650, St. Michael’s Alley, London’s first coffee shop, placed an ad in a newspaper. That ad — archived in the British Museum, and Internet-ed by the Vintage Ads LiveJournal — extolled the many Vertues of the newly discovered beverage. Which “groweth upon little Trees, only in the Deserts of Arabia,” and which is — despite and ostensibly because of its Vertues — “a simple innocent thing.”
What’s amazing about the ad — besides, obviously, its crazy claim that coffee can prevent Mif-carryings in Child-bearing Women — is how flagrantly its copyrighters flung the Vertues they extol. Per these 17th-century Mad Men, coffee could be used to aid and/or prevent: indigestion, headaches, lethargy, drowsiness, arthritis, sore eyes, cough, consumption, “spleen,” dropsy, gout, scurvy, and — my personal favorite — hypochondria.
Read more. [Image: British Museum]](http://24.media.tumblr.com/tumblr_m79bdhhpm41qcokc4o1_250.jpg)
Coffee: Preventing Scurvy Since 1650
In 1650, St. Michael’s Alley, London’s first coffee shop, placed an ad in a newspaper. That ad — archived in the British Museum, and Internet-ed by the Vintage Ads LiveJournal — extolled the many Vertues of the newly discovered beverage. Which “groweth upon little Trees, only in the Deserts of Arabia,” and which is — despite and ostensibly because of its Vertues — “a simple innocent thing.”
What’s amazing about the ad — besides, obviously, its crazy claim that coffee can prevent Mif-carryings in Child-bearing Women — is how flagrantly its copyrighters flung the Vertues they extol. Per these 17th-century Mad Men, coffee could be used to aid and/or prevent: indigestion, headaches, lethargy, drowsiness, arthritis, sore eyes, cough, consumption, “spleen,” dropsy, gout, scurvy, and — my personal favorite — hypochondria.
Read more. [Image: British Museum]
‘Digg was an innovator in one important way…[it invented an] ad system that was truly native to the experience.’
