"The Facebook interface is filled with numbers. These numbers, or metrics, measure and present our social value and activity, enumerating friends, likes, comments, and more. Facebook Demetricator is a web browser addon that hides these metrics. No longer is the focus on how many friends you have or on how much they like your status, but on who they are and what they said. Friend counts disappear. ’16 people like this’ becomes ‘people like this’. Through changes like these, Demetricator invites Facebook’s users to try the system without the numbers, to see how their experience is changed by their absence. With this work I aim to disrupt the prescribed sociality these metrics produce, enabling a network society that isn’t dependent on quantification."
"Facebook has three constituencies right now. Users, shareholders, and advertisers. They exist in a sort of symbiotic recycle-reuse-reduce triangle: Facebook needs users to make advertisers happy, it needs advertisers (aka revenue) to make shareholders happy, and it needs shareholders in order to stay in business continue making the people Zuckerberg cares most about — the users — happy."
Strongly argued. For another take on the recent and ongoing changes to Facebook’s advertising model, see this piece at AllFacebook
by Percolate’s Craig Breslawski:
With this change to its algorithm, Facebook has mandated that brands elevate the level of discourse to meet the demands of a truly native landscape. And be prepared, this will cause a lot of short-term angst for marketers, as if the difficulty setting for Facebook were suddenly cranked to hard, but it is necessary if brands want to preserve their own access to these open social audiences in the long term.
Enough with the entitled whining — Facebook isn’t running an advertising charity | PandoDaily
I don’t really use Facebook, but when I do, it’s all about my private life and old friends. I never really talk about work, ideas or interests, it’s truly social, but in a strange, awkward, historic way… it’s like looking at a life I once lived or a path I didn’t take. For people I went to school with, it must be impossible to workout what I’m like now. In this way, I’m socially closed off… distant… standing in the corner, not talking to anyone, during a school reunion .
Twitter is more about ideas and interests, it’s my true place… (although I do go through moments of panic because I realise I’m a bit sweary and negative) – it represents me more as a professional. I think it gives a truer representation of how/who I am.
"In an attempt to give advertisers more information about the effectiveness of ads, Facebook has partnered with Datalogix, a company that “can track whether people who see ads on the social networking site end up buying those products in stores,” as The Financial Times’s Emily Steel and April Dembosky explain. Advertisers have complained that Facebook doesn’t give them any way to see if ads lead to buying. This new partnership is their response, as it connects real-life buying with ads seen on the site. Specifically, the service links up the 70 million households worth of purchasing information that Datalogix has with these buyers’ Facebook profiles. Using that, they can compare the ads you see with the stuff you buy and tell advertisers whether their ads are working."
Facebook was able to raise about 10 BILLION DOLLARS in this IPO. The CFO’s job is not to manage shareholder portfolios. His job is to help Facebook succeed. I don’t know about you, but putting 10 BILLION DOLLARS in the bank in my opinion is one way to help them succeed.
Who’s job is it to help manage the portfolio’s of FB investors ? If an investor doesn’t manage their own portfolio, the brokers who sold them the stock are responsible. It’s their job to read the prospectus if you as an investor are too lazy to do so. It is the job of the broker to help the investor understand the value of the company and make a buying decision. No question that there are a lot of brokers out there that did not do their jobs.
As far as traders who bought the stock hoping for a pop. No one cares about them. Seriously. You trade, you know you are going to lose on trades. That is how things work.
I’ve started appreciating traditional business-customer relationships more than ever. I enjoy paying for things because it’s an explicit business transaction. There’s nothing phony about it.
Apple doesn’t give me an iPad because they want to be friends with me. They give me an iPad because I pay them for an iPad. My accountant doesn’t do my taxes because he’s a philanthropist. I pay him to do my taxes.
With money, comes accountability to the customer. If my iPad stops working, Apple has to answer to me. If my tax return has errors, my accountant will be answering questions.
No one is answering my questions at Google, Facebook, et al. Why would they? They have customers to attend to, and I’m not one of them.
LinkedIn is riding high as an enterprise network, used by larger institutional clients—headhunters, human-resources departments—to browse and scout talent. And its success is part of a broader trend: the online triumph of business-to-business (B2B) commerce over business-to-consumer (B2C) marketing.And:
For every hour a Facebook user spends on the site, Team Zuck makes 6.2 cents. LinkedIn makes 20 times that
(via Why Investors—But Not Consumers—Love LinkedIn - The Daily Beast)