- ‘the social-media landscape changes incredibly fast, so you have to be open-minded and nimble’
-  in the social-media world, “personal” and “brand” are very closely linked
- ‘It takes discipline not to let social media steal your time’
- ‘build time into your day where you’re totally offline’
- ‘Make sure your product or service or cause is something people want’
- ‘Understand the importance of being candid and transparent’
- ‘ You cannot be less than 100 percent committed’
- ‘social media is not a popularity contest’
- ‘Start by making your customers or followers happy—they’ll end up doing all the social-media magic’
- ‘Ignore what your competition is doing’
- ‘if you are true to yourself and your product or idea, the differentiation will grow almost organically’
- ‘Starting Reddit today would be much harder, but there are so many more ways for great ideas to spread online now’
- ‘have patience and temper your expectations’
- ‘An inebriated slip of the thumb on your Twitter feed can do major damage’

(via Reddit’s Alexis Ohanian on Good Social Media Karma - Popular Mechanics)