"There is an immense opportunity—maybe it’s even a business opportunity—to look at our temporal world and think about calendars and clocks and human behavior, to think about each interaction as a specific unit, to take careful note of how we parcel out moments. Whether a mouse moving across a screen or the progress of a Facebook post through a thousand different servers, the way we value time seems to have altered, as if the earth tilted on its axis, as if the seasons are different and new.
So that is my question for all of you: What is the new calendar? What are the new seasons? The new weeks and months and decades? As a class of individuals, we make the schedule. What can we do to help others understand it?
If we are going to ask people, in the form of our products, in the form of the things we make, to spend their heartbeats—if we are going to ask them to spend their heartbeats on us, on our ideas, how can we be sure, far more sure than we are now, that they spend those heartbeats wisely?"