Evernote: Librarians ask you for help. The police call you to solve crimes. You have parented nine gifted children, only three of them biologically yours.
Nike+: You’re constantly accomplishing uncomfortable, unnecessary tasks just to prove you can, and then accomplishing them again in nine fewer minutes as if that brings some benefit to the world.
Instapaper: Light glows from your fingertips as you, after absorbing all human knowledge in the little moments when everyone else daydreams or texts or plays Where’s My Water, synthesize this information into pure psychic ability, bending matter and energy to your will."