"the best emails had some element of editorial (there’s a reason Groupon employs hundreds of writers). Adding editorial means that each time a user opens an email, they get a human voice talking to them. That is powerful.
Editorial is easy to overlook for a technology company because it isn’t particularly scalable. But that doesn’t mean it isn’t important."
Editorial is easy to overlook for a technology company because it isn’t particularly scalable. But that doesn’t mean it isn’t important."
‘Editorial is easy to overlook for a technology company because it isn’t particularly scalable…but it’s important’
#brands
#email
#social media
#engagement
#Marketing and Advertising
#Internet Marketing
#content marketing
#email marketing
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