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    theatlantic: Coffee: Preventing Scurvy Since 1650 In 1650, St. Michael’s Alley, London’s first coffee shop, placed an ad in a newspaper. That ad — archived in the British Museum, and Internet-ed by the Vintage Ads LiveJournal — extolled the many Vertues of the newly discovered beverage. Which “groweth upon little Trees, only in the Deserts of Arabia,” and which is — despite and ostensibly because of its Vertues — “a simple innocent thing.” What’s amazing about the ad — besides, obviously, its crazy claim that coffee can prevent Mif-carryings in Child-bearing Women — is how flagrantly its copyrighters flung the Vertues they extol. Per these 17th-century Mad Men, coffee could be used to aid and/or prevent: indigestion, headaches, lethargy, drowsiness, arthritis, sore eyes, cough, consumption, “spleen,” dropsy, gout, scurvy, and — my personal favorite — hypochondria. Read more. [Image: British Museum]

    theatlantic:

    Coffee: Preventing Scurvy Since 1650

    In 1650, St. Michael’s Alley, London’s first coffee shop, placed an ad in a newspaper. That ad — archived in the British Museum, and Internet-ed by the Vintage Ads LiveJournal — extolled the many Vertues of the newly discovered beverage. Which “groweth upon little Trees, only in the Deserts of Arabia,” and which is — despite and ostensibly because of its Vertues — “a simple innocent thing.”

    What’s amazing about the ad — besides, obviously, its crazy claim that coffee can prevent Mif-carryings in Child-bearing Women — is how flagrantly its copyrighters flung the Vertues they extol. Per these 17th-century Mad Men, coffee could be used to aid and/or prevent: indigestion, headaches, lethargy, drowsiness, arthritis, sore eyes, cough, consumption, “spleen,” dropsy, gout, scurvy, and — my personal favorite — hypochondria.

    Read more. [Image: British Museum]

    — 10 months ago with 244 notes
    #History  #Coffee  #advertising 
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      Preventing Scurvy Since 1650 All hail the sacred berry! ;) Chin chin
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      Mother Nature’s medicine for anything and everything.
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